GoPro is a manufacturer of activity image capture devices. We're really focused on providing a tool that makes it easy for our customers to capture them, their friends, their family, doing what it is that they love most.
For GoPro's growth, EDI became important very early on. As we gained brand visibility, we very quickly were able to drum up interest with larger big-box retailers, all of whom had EDI requirements.
We were confronted with the need to become EDI trading partners with some larger big-box retailers. Typically, onboarding to some EDI solution is incredibly painful. And when we saw some of these short deadlines that were expected, we assumed that these were not going to be achievable.
When we were evaluating different integration solutions, we really wanted a SaaS-based solution. The second thing was we really wanted a solution that did not require extensive subject matter expertise. Dell Boomi really stood out for us in ease of use and the fact that it was a distributed, cloud-based solution.
We use NetSuite as our solution for the vast majority of our back office business processes. Everything from accounting to ERP, order management, all of those things are handled by NetSuite.
NetSuite is the number one cloud ERP player. We provide financial software, CRM software, and e-commerce software. Dell Boomi is helping our customers by being the one-stop shop for all things integration. Whether you want to connect within Cloud-to-Cloud applications, cloud on-premise applications, cloud to marketplaces like EDI, they effectually help our customers implement business processes across multiple applications in the cloud.
It enables that all from within a visual development environment where a business systems analyst on our team can very quickly map fields from NetSuite straight out to any of these trading partners, various EDI specs. We can typically get the EDI mappings, and scheduling, data transformations complete in under a week. It ends up being less than two weeks and one business systems analyst with Dell Boomi versus a handful of consultants and potentially several months.
Given GoPro's breakneck speed of growth, I really believe that the company could not have scaled as successfully as it has without services like Dell Boomi.